“Every Single Program Matters”: Mike Snee on College Hockey Inc’s Mission

(Photo Credit-College Hockey Inc.)

Mike Snee is the Executive Director of College Hockey Inc. This is an organization integral to helping grow the game, and in placing new teams across America to showcase a game loved by many in areas where there is not a hockey presence that there is now. His organization helps move the process forward to find new teams at interested schools with the capacity to fund them, and works to market the game to perspective players before they commit to a path to play hockey beyond their youth team.

Those presentations around America are a big part of the daily mission to grow the game for all, and Snee’s team has had to adapt to the pandemic-marred world we are all living in. As a result, his organization now has the capacity to present to any group in the world about a game with unrivaled passion and fan support across the country. If more Americans are choosing to play the game, that means these presentations are working, and 33 percent of players on NHL roster have now played college hockey. In addition to that, Snee strongly believes that because of the increase in interest towards Division One Men’s College Hockey, more worldwide interest has dovetailed with that. For instance, last season, 116 Europeans played college hokckey, a vast increase from the time Snee stepped in to run the organization.

As a leader of College Hockey Inc, Snee cares about all Division One Men’s Ice Hockey programs. As such, he took his time focusing on developing a plan to call new schools after the Pegulas pouted a lot of their money into making their Penn State program viable and competitive in the Big Ten Conference. In terms of how he structures to call teams to maximum affect, he has devised his pretty simple way of doing it. First, the team needs money, and a lot of it.It also needs Money is not the only concern for teams have the hay too adress. They need school, alumni support, an ice rink or two, and some fans willing to come. He noted that the success of his group has given them two different templates of creation to pursue going forward.

College Hockey Inc. has two roles. First, its job is to market the game to Americans better than it had done before its formation. On that note, this organization has done a good job in promoting the exploits of its American-brown alumnae at the NHL level and beyond. Throughout this interview that having more players like Cale Makar come to college helps them all around the world as they look to raise the profile of this great game.

“Every single program matters.”

Snee said this specifically when talking about Alabama Huntsville’s future. He credits the tremendous steps the Advisory Board has taken to help UAH Hockey move back into the game, and is now working moving to a new conference. As to their sweep this past weekend, he noted that sweeps like this help build the very lore that the Chargers are doing things right. He called that, as Head Coach Lance West did, a “program win.”

In addition, he notes a theme we have been seeing with other’s perception of the value of the UAH program. That is, this program is indispensable to the sport in order to grow it in its least capitalized market, the southeast.

Despite having a large role in expanding the game, through connecting folks who want to give money with schools willing to have Division One Men’s Ice Hockey, Snee credits the programs in this sport for everyone’s success. Although he does have a point in general on the day-to-day of running and promoting stores, we think the role of College Hockey Inc. is much more. They have their own process and list of calls ro make towards new schools after the pandemic abates. Given that his staff is so small, they spend a lot of time making presentations, and finding new ways to stay up-to-date on things around this great game. We had discussions about other areas of possible expansion as well. Snee and his small group are passionate advocates for every school in this great game, and their efforts show.

How the game continues to grow will not solely be on Snee and his group created with funds from the NHL and USA Hockey. It will grow or not by the efforts all of us take to promote it on our own communities and how we value the sport within its context. That is, if we see hockey at the college level as itself a perpetual interest generator in playing this great game, more people can be encouraged to help fund future teams. Perhaps one day, in a not too distant future, Purdue and Indiana could be doing battle on the ice for the Old Oaken Bucket Cup given to the winner of that series every year , should they make the jump to Division One. If Snee has his way, that example could become reality one day.

As Snee said, “every single program matters.” His group fights to help all of its members, and work to bring in new ones on a daily basis. College Hockey Inc. does their best to live up to that four word saying, and it shows.

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